Those in charge of SEO for websites or brands impacted by the Penguin update are scrambling to find answers and insights in order to hopefully stay afloat. Clearly, the rules have changed. Building a business purely with SEO no longer works.
Articles by Marshall Sponder
The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story.
"Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online marketing world operates in all the major regions of the world as well as special considerations.