Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying now, right? Wrong! Link building is getting harder, but it's still alive and kicking, and here's why.
Articles by Julie Joyce
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips.
With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn't have to be. Here's how to get link data, how to analyze it, and how to quickly see if you have problems.
One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true.
Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can lead to links, traffic, conversions, increased social signals, or something good down the road you can't measure.
Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn more, or just need to brush up (it is hard keeping up, you know) then this book is perfect for you.
Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools.
Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of using social for your own link efforts.
Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's critical to be unique in a sea of information overload.
Affiliate websites probably have it tougher than anyone else when it comes to link building. Learn how you can devote your time and efforts to links that will pay off in traffic via keyword selection, content creation, social, and more.
As much as link building has been shaken up of late, several things remain the same. Many of the same ideas and tactics that worked years ago still do. These seven link building rules will help you get back to basics about appropriate linking.
Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and stop thinking that you'll just magically build links and attract users. Here are some examples of websites that are doing it right.
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions.
Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help form in-person relationships, partnerships, and business opportunities. Here's how to get started.
Link building remains a critical element of marketing – one that is constantly evolving. Stay safe with these creative, proven tactics, including some link building fundamentals, content creation, guest posting, and more. Also: mistakes to avoid.
If you're starting a new website from scratch or considering starting over after a penalty, what's the best link building course of action? Here are the types of links you should (and shouldn't) pursue, and a quick basic action plan.
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are still a large part of ranking, but depending on search engines as the only route to your site is a bad idea.