Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics.
Articles by Julie Joyce
Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience.
One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days.
What's the best choice for you - to go with an SEO agency, an in-house link-building team, or a link-building company?
Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes.
Here are seven golden rules of link building from years past and a look at whether or not they've stood the test of time.
A lot goes into getting a good link, and a ton goes into getting a great link.
In order to make sure you're getting the most out of your link-building efforts, there needs to be strong communication between all members of your organization.
Content bloat is not only horrible for Google, but it's also horrible for users and trust.
Even if you can take just a day or so to really do some research before you start trying to generate links, it's incredibly beneficial.
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience.
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site so it's more appealing to prospective linkers.
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they're all low-cost or free.
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.
Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website.
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.
It's critical that you're honest and willing to listen to your SEO provider. As you're paying for their expertise, these 15 pieces of advice will help you build a productive relationship and also ensure the provider does a great job for you.
Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing links. Through it all, links remain incredibly important, and link building won't be going away any time soon.
You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools.