Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
Articles by Ken Lyons
It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics.
Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world.
Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill.
Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less.
It can be difficult to publish engaging, informative and high quality content on a regular basis. If you're making publishing sporadically, spamming readers with self-promotion, or making another one of these mistakes, your blog just might suck.
If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion.
If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may be the culprit. Here's a closer look at some of the most common ecommerce content woes and how to fix them.
Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how.
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.
Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms.
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here's a process for picking and prioritizing linkable asset development.
Despite the inherent SEO value of blogging, many blogs just aren't properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here's how to improve your blog's SEO.
Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links.
It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant links.
By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical.
If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here's a list of steps and actions to help site owners with websites that may be at risk avoid getting mauled by Panda.
SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions.