SEO News

Ken Lyons

Ken Lyons

Co-Founder

MeasuredSEM

Ken Lyons, Co-Founder of MeasuredSEM, is a SEO, inbound marketer and link-based content strategist with an eight-year track record of driving qualified leads and traffic to websites. He also co-founded Cornerstone Content, a free source of content marketing tips and advice geared to helping marketers and site owners get more traffic, more leads and more sales.

Articles by Ken Lyons

  1. 26 Free (or Free-to-Try) Content Curation Tools

    Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world.

  2. 7 Reasons Your Blog Sucks & How to Fix It

    It can be difficult to publish engaging, informative and high quality content on a regular basis. If you're making publishing sporadically, spamming readers with self-promotion, or making another one of these mistakes, your blog just might suck.

  3. Why Obsessing Over One Keyword Could Sink Your Whole Site

    If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion.

  4. How to Increase the Profitability of Your Content

    Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how.

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here's a process for picking and prioritizing linkable asset development.

  7. Link Building: Get Relevant or Die Trying

    It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant links.