SEO News

Adam Stetzer

Adam Stetzer

President & Co-Founder


Articles by Adam Stetzer

  1. Why Email Marketing Shouldn't be an Ugly Stepchild

    Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social, local, SEO and other campaigns will also get a boost by “blasting it out to the list.”

  2. How to Avoid Hiring a Bad SEM Vendor

    Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between a good SEM proposal and a crappy one.

  3. 5 Reasons Small Business Should Love Local SEO

    Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online.

  4. 5 Small Business SEO Campaign ROI Secrets

    With an intense focus on the mechanics of SEO, small businesses often lack discipline when evaluating the success of an SEO program. Make sure you have proper ROI parameters are in place and don’t overlook these key marketing components.

  5. How to Google-Proof Your Small Business SEM Strategy

    For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics, you’ll also want to embrace social media and focus on the user experience. Here’s how to do it.

  6. 5 Reasons Why Small Business Owners Distrust SEO

    While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful?