SEO News

Adam Stetzer

Adam Stetzer

President & Co-Founder

HubShout

Adam Stetzer, Ph.D. is President and Co-Founder at HubShout, a leading SEO Reseller and SEM software and services provider. He holds a Doctorate in Industrial Psychology from Purdue University and has over 15 years experience in the Information Technology fields building enterprise software for Fortune 100 clients such as General Electric, Coca Cola, Pepsi, AT&T, Verizon, Nissan Motors and ChevronTexaco. He is a serial entrepreneur, but believes that owner passion and organic growth are the secrets to his start-up success. Dr Stetzer has been building software in the SEO space for the last 5 years. He lives and works in Rochester, NY.

Articles by Adam Stetzer

  1. Google Penguin Got You Down? Work on Customer Service

    You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times.

  2. 4 Reasons to Spend More on SEO

    Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business.

  3. Small Business SEO Tactics: Risk vs. Security

    SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's similar to the old SEO, but now there's a greater emphasis on quality and avoiding excessive, large-scale, low-quality SEO tactics.

  4. Google Doubletalk and the Three Bears

    Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking.

  5. Creative SEO Tip: Newsjacking

    Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage.

  6. What is SEO Cocitation?

    There has always been evidence that words on pages linking to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in Google's algorithm. Learn the basic concepts here.

  7. 4 SEO Tasks Small Businesses Must Do Every Month

    Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion.

  8. 7 Small Business SEO Tips

    Google’s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand.

  9. Increase PPC & SEO Conversion With Email Nurture

    With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far.

  10. Why Email Marketing Shouldn't be an Ugly Stepchild

    Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social, local, SEO and other campaigns will also get a boost by “blasting it out to the list.”