As we get a start in 2015, more businesses will learn to stop worrying about building links, and start worrying about building their brands in order to succeed in search marketing.
Articles by Adam Stetzer
You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire industry. But the remarks from about 60 professional SEOs tell a different story.
Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet know that they should even review their links.
A cohesive, successful search marketing campaign is contingent on its content marketing strategy. Content is still king, after all, and its reign doesn’t seem to be ending anytime soon.
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content.
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.
If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams.
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process.
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works.
You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times.
Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why.
Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business.
SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's similar to the old SEO, but now there's a greater emphasis on quality and avoiding excessive, large-scale, low-quality SEO tactics.
Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services on social. Here are some guidelines on how small businesses should use social media.
Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking.
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage.
It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a commercial message within content. This difference is paramount, and is at the heart of the advertorial debate.
There has always been evidence that words on pages linking to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in Google's algorithm. Learn the basic concepts here.
Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion.