Nathan Safran

Nathan Safran

Director of Research


Articles by Nathan Safran

The Long-Term Greed-ification of the Web


As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics aimed at driving page views and ad impressions.

How the Web Uses Anchor Text in Links [Study]


Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing more than 4.2 million links and their anchor text.