The trends suggest SEO has been increasingly maturing in the organization and the barriers of skepticism that have historically kept enterprise SEO professionals from accomplishing their goals organizationally are gradually falling away.
Articles by Nathan Safran
As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics aimed at driving page views and ad impressions.
In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results. Here's what we found.
Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given Google’s continuous feature evolution and promotion of Google+, we take another look at what, if anything, has changed.
Those who posit Facebook with improved search poses a genuine threat to Google’s search dominance are painting a broad picture with a narrow brush. Users utilize search universally while turning to social in certain specific contextual situations.
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being filtered out of users social bubbles of influence and becoming prone to unintentional information isolation.
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text.
Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing more than 4.2 million links and their anchor text.
By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google ranks social networks – including Facebook, Twitter, LinkedIn, Google+ – in its search results for personal brand queries.
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner that doesn't degrade core search functionality or sully searcher trust in what is the most utilized search engine.