Nathan Safran

Nathan Safran

Director of Research


Articles by Nathan Safran

Your SEO Competition Isn't Who You Think It Is

Who is Really Your Competitor

Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.

We Need More Full Stack SEOs


Most successful SEOs operate with one foot in technology, another in marketing and a third in sales. The benefits of being a well-rounded SEO professional will surely bear fruit in the long run, both in your strategic and tactical practice.