Nathan Safran

Nathan Safran

Director of Research


Nathan Safran is Director of Research for Conductor, Inc, authoring insightful research on trends in the natural search industry. Since joining Conductor Nathan has published numerous studies including analysis of the natural search efforts of the Fortune 500 and Internet Retailer 500 and The Unoptimized SEO, a study that examined the efficiencies SEOs achieve with technology. Nathan has published articles in sites such as Mashable, VentureBeat and ReadWriteWeb.

Prior to joining Conductor, Nathan was an Analyst at Forrester Research in their Consumer Product Strategy Group.

Articles by Nathan Safran

Your SEO Competition Isn't Who You Think It Is

Who is Really Your Competitor

Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.

We Need More Full Stack SEOs


Most successful SEOs operate with one foot in technology, another in marketing and a third in sales. The benefits of being a well-rounded SEO professional will surely bear fruit in the long run, both in your strategic and tactical practice.