Director of Research
Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those ideas.
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize.
Most successful SEOs operate with one foot in technology, another in marketing and a third in sales. The benefits of being a well-rounded SEO professional will surely bear fruit in the long run, both in your strategic and tactical practice.
Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite.
A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's a review of the major SERP changes, how they might affect your online presence, and reaction via Topsy sentiment analysis.
If a post is well written and makes a good point, but falls short somehow – if the idea isn’t closed up tightly and all objections addressed – it can leave readers dissatisfied. Here’s why you need to create content that will delight your readers.
The trends suggest SEO has been increasingly maturing in the organization and the barriers of skepticism that have historically kept enterprise SEO professionals from accomplishing their goals organizationally are gradually falling away.
As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics aimed at driving page views and ad impressions.
In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results. Here's what we found.
Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given Google’s continuous feature evolution and promotion of Google+, we take another look at what, if anything, has changed.
Those who posit Facebook with improved search poses a genuine threat to Google’s search dominance are painting a broad picture with a narrow brush. Users utilize search universally while turning to social in certain specific contextual situations.
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being filtered out of users social bubbles of influence and becoming prone to unintentional information isolation.
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text.
Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing more than 4.2 million links and their anchor text.
By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google ranks social networks – including Facebook, Twitter, LinkedIn, Google+ – in its search results for personal brand queries.
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner that doesn't degrade core search functionality or sully searcher trust in what is the most utilized search engine.
