Rob Wilk

Rob Wilk

Senior Director of Search Account Management


Rob Wilk is the Senior Director of Search Account Management at Yahoo. Rob has more than 17 years of advertising and media experience, in which he’s spent the past 13 years specifically focused in digital on both the agency and publisher sides.

Rob directs a team of 60 U.S. based employees all obsessed with driving optimal search performance for some of Yahoo’s biggest advertisers. He oversees the field search account management team, the global search account management team and the award-winning search optimization and strategy team.

Rob, who has worked in various search roles over the past decade, joined Overture (now Yahoo) as one of the company’s first 10 employees in the New York office. In addition to search sales and account management positions, Rob was also a founding member of Razorfish’s highly respected search practice.

Rob is a nationally recognized search expert and has spoken at SES, SMX, The Search Insider Summit and many more. He is also the co-chair of the SEMPO NY Tech Meetup.

Articles by Rob Wilk

How to Easily Get More Ad Traffic on Yahoo & Bing


A number of adCenter feature enhancements have recently launched to give more insight into lost impression opportunities. Below are some of the best practices for leveraging these features, as well as other expert tips to increase volume.