Michael Martin

Michael Martin

SEO Manager


Michael Martin is a senior SEO Manager at Covario, Inc., the San Diego-based search marketing agency and software firm. Martin is recognized throughout the search marketing industry as one of the leading authorities on Mobile SEO.

In his 10-plus years of Internet marketing experience, Martin has spearheaded online marketing campaigns for such global industry leaders as Research In Motion, Dell, T-Mobile, Samsung, IBM, SC Johnson, and IGN.

Martin teaches the accredited SEO course at San Diego State University and is a frequent speaker at SES and other industry conferences.

He graduated from the University of Massachusetts Dartmouth with a Bachelors degree in computer engineering, with a minor in German. He also attained a PMP certification from the Project Management Institute.

Articles by Michael Martin

Is Google Trust Being Scroogled?


Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S.

Search & Mobile Marketing Trends: SEO Apocalypse 2012


There will be “Four Horsemen” of an SEO apocalypse in 2012 and they will all be carrying a mobile device. Here’s why QR codes, voice actions, fragmentation and personalization will drastically change – and offer opportunities – in the search space.