SEO News

Jeff Slipko

Jeff Slipko

Expedia Affiliate Network

Jeff Slipko is the SEO Strategy Manager for Expedia Affiliate Network (EAN). Jeff supports EAN partners as an SEO consultant and expert, as well as creating achievable SEO strategies that drive affiliate revenue growth. As EAN’s SEO expert, he also keeps the sales and business teams trained and abreast of the latest SEO news and techniques. EAN is part of Expedia Inc., the world’s leading online travel company. As the world's fastest-growing private label travel affiliate network, EAN works with over 10,000 partners in 33 countries to turn their web traffic into hotel bookings.

Prior to joining EAN, Jeff worked at Hilton Worldwide as an Ecommerce Manager for their Homewood Suites brand, and founded a successful online wholesale medical apparel company which he later sold. In his free time, Jeff enjoys spending time with his wife, watching baseball, and playing with Grayson, a Shih Tzu adopted earlier this year.

Articles by Jeff Slipko

  1. 4 Ways to Fatten Up Your Affiliate Site

    Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten up their sites to accommodate Google’s more recent changes and also anticipate future ones.

  2. 5 Tips to Increase Conversion on Your Site

    Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions.

  3. How Affiliate Sites Can Best Exploit SEO

    Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.

  4. Google Panda: How Can Affiliate Sites Cope?

    Successful affiliate sites need to carefully determine and aggressively pursue their niche, whatever that may be. Thinking about the customer and what type of content they want to read and interact with is essential to differentiating your site.