Jeff Slipko is the SEO Strategy Manager for Expedia Affiliate Network (EAN). Jeff supports EAN partners as an SEO consultant and expert, as well as creating achievable SEO strategies that drive affiliate revenue growth. As EAN’s SEO expert, he also keeps the sales and business teams trained and abreast of the latest SEO news and techniques. EAN is part of Expedia Inc., the world’s leading online travel company. As the world's fastest-growing private label travel affiliate network, EAN works with over 10,000 partners in 33 countries to turn their web traffic into hotel bookings.
Prior to joining EAN, Jeff worked at Hilton Worldwide as an Ecommerce Manager for their Homewood Suites brand, and founded a successful online wholesale medical apparel company which he later sold. In his free time, Jeff enjoys spending time with his wife, watching baseball, and playing with Grayson, a Shih Tzu adopted earlier this year.
Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the greatest impact to your revenue.
Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten up their sites to accommodate Google’s more recent changes and also anticipate future ones.
Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality sites along with overly-optimized anchor text. Here’s how site owners can diagnose if they were hit and why.
To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough.
The role of using content to boost an affiliate site’s profitability can’t be underestimated. This article takes an in-depth look at tailoring content which will help engage and guide your users toward making more transactions on your site.
Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions.
Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.
Successful affiliate sites need to carefully determine and aggressively pursue their niche, whatever that may be. Thinking about the customer and what type of content they want to read and interact with is essential to differentiating your site.