Emotional Intelligence & Empathic Inspiration Officer
Once your account reveals the existence of a high-volume keyword, it’s time to become a keyword ecologist, exploring the habits, habitat, potential, and life cycle of the keyword. These insights can enrich your account and nurture leads and sales.
Your AdWords traffic can arrive from two different universes: search and display. Since the visitors are different, your ads need to be different, and the two universes need to arrive at different landing pages to help them accomplish their goal.
We may not be able to write like “Harry Potter” author J.K. Rowling, but we all can access deep wells of creativity, intuition, and empathy. When we draw upon these wells in the service of our prospects, marketing can be a magical thing.
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis – after all, numbers provide false certainty and aren't reality. Don't forget to look for the humanity behind the statistics.
Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try. Send some traffic to your landing page and see if you’re right about what people want. If not, pause, adjust, and test again.
This article examines Google Search Plus Your World from a different point of view. What is driving the integration of social and search? How does it work? And what’s the impact on our perception of Google’s relevance and usefulness?
Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who, and then successively plan and fine tune your PPC advertising ideas with ever more precise degrees of tuning.
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you get the right message to the right people at the right time in a way that sets you apart from your competition?
Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity.
Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding.
Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and gain better ad positions and more traffic.
A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter group showed twice the brand recall of the TV-only group for 15 second ads, and one and a half times the brand recall for 30 second ads.
All businesses have specific time periods in which they are more profitable than at other times. Here is a guide to ad scheduling so you can daypart your Google AdWords campaigns to generate maximum profits.
Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them.
