Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who, and then successively plan and fine tune your PPC advertising ideas with ever more precise degrees of tuning.
Articles by Howard Jacobson
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you get the right message to the right people at the right time in a way that sets you apart from your competition?
Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity.
Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding.
Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and gain better ad positions and more traffic.
A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter group showed twice the brand recall of the TV-only group for 15 second ads, and one and a half times the brand recall for 30 second ads.
All businesses have specific time periods in which they are more profitable than at other times. Here is a guide to ad scheduling so you can daypart your Google AdWords campaigns to generate maximum profits.
Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them.