Howard Jacobson

Howard Jacobson

Emotional Intelligence & Empathic Inspiration Officer


Articles by Howard Jacobson

2 Non-Obvious PPC Split Tests


Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity.

3 Ways Local Small Businesses Can Use PPC


Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding.

How to Know When You Should Advertise to Tablet Users

How to segment by device on adwords

Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them.