Howard Jacobson

Howard Jacobson

Emotional Intelligence & Empathic Inspiration Officer

VitruvianWay

Articles by Howard Jacobson

PPC Split Testing: Who, What, Why & How

testing-hierarchy

Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who, and then successively plan and fine tune your PPC advertising ideas with ever more precise degrees of tuning.

4 Foundational Secrets to Effective PPC Advertising

ladder-awareness-convert

As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you get the right message to the right people at the right time in a way that sets you apart from your competition?

2 Non-Obvious PPC Split Tests

plane-aisle

Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity.

3 Ways Local Small Businesses Can Use PPC

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Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding.

How to Know When You Should Advertise to Tablet Users

How to segment by device on adwords

Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them.