Following a five-month antitrust review, the U.S. Department of Justice has given Google approval to acquire AdMeld for $400 million. Google will integrate Admeld's platform with DoubleClick's DART for Publishers product.
Articles by Kyle Krenbrink
Google's AdWords Keyword Tool has been experiencing some substantial, ongoing issues over the past week. Complaints have arisen from marketers using the service that the results are showing zero search volume when performing exact match requests.
The launch of Google+ Pages increased traffic by 5 percent. Meanwhile, a new study says 61 percent of the world's top 100 brands have created Google+ Pages so far, but combine for an underwhelming 148,000 followers (vs. 300 million on Facebook).