Terry Van Horne

Terry Van Horne

Partner

Reliable SEO and SEO Training Dojo

Terry Van Horne has been developing and marketing websites since the early 90's in various marketing and development positions including working as internet marketing manager for one of Canada's largest real estate developers; SEO for an award winning real estate search engine and marketing manager for ecommerce stores in the apparel and musical instruments. In 2007 he developed a YouTube Marketing Strategy and to date those 300+ videos have received over I8,000,000+ downloads.

He is currently a partner with David Harry in Reliable SEO, a Search and Social Media Marketing Agency, and the award winning SEO Training Dojo, a learning community as well as three other marketing and industry news sites. Terry is Director Of SEO Dojo Radio and co-hosts 2 hour long podcasts "Search Geeks Speak," an hour with luminaries and up and comers in Search Engine Marketing as well as "The Regulators," an hour of Industry News.

Terry founded SeoPros.org, the first consumer advocacy organization for purchasers of search engine optimization and is currently a Director of the NFP organization OSEOP that grew out of it.

Articles by Terry Van Horne

Video SEO: Video Metadata Optimization

youtube-title-tags-description-puppet-metadata

YouTube rankings seem weighted to reflect audience approval, so user signals from plays and viewing time are where the ability to really move rankings exists. Metadata (title, descriptions, tags) also helps determine "relevance to query."