Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to speed with microdata and schema.org best practices, so that you can start adding markup to your web pages.
Articles by Terry Van Horne
Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset to gain a wider audience and opportunities for sharing and linking to your content.
YouTube rankings seem weighted to reflect audience approval, so user signals from plays and viewing time are where the ability to really move rankings exists. Metadata (title, descriptions, tags) also helps determine "relevance to query."