These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages.
Articles by David Harry
Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings.
The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends.
SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and getting on with the work at hand, or bombard clients with pages full of flowery terminology and graphs?
Are you struggling with link building? Freaked out by Penguins and unnatural link messages? A lot of SEO folks are and seem to be putting a ton of stock into outreach and guest posting. But is it going to work? We dig in to see where things stand.
What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the new rules. Are any link directories still worth the effort, and what kind of directories still matter in terms of SEO value?
When it comes to the big black box that is Google, we will never know exactly what's going on. Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too.
It seems we're finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad links – otherwise known as negative SEO. And this time it's going to be damned hard to get the worms back into the can!
We don't need to run around after every algo update post, every webmaster notification, word from a Googler's lips, screaming to the world that something is amiss and how they're out to persecute us. Get a grip. Stop scaring the noobs and clients.
There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen.
A look at some of the past patents and documents from Google to help give us a sense of how search engines look at temporal elements and understand the temporal factors of search so that we can better measure and perform modern SEO.
As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.” If you know your history and have an intimate understanding of the present, you will most certainly be positioned well for the future.