Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much like how AdWords handles negative keywords. Here's a quick overview and some early results.
Articles by John Rampton
Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A new visual toggle is being added to all AdWords reports, showing “All”, “High-end Mobile” and “Tablet” ads.
Microsoft adCenter upgraded their reporting tools, features, and user interface. Microsoft believes these new changes will help advertisers to understand their accounts better for the upcoming holiday season. A look at what's new in adCenter.
Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season.
Shortly after Logitech's CEO called its Google TV deal a huge mistake, it's being reported that LG will debut a Google TV at the Consumer Electronics Show (CES) in January 2012. This will be LG's first model with Google TV software pre-installed.
Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages. “If you have ads obscuring your content, you might want to think about it,” Matt Cutts said yesterday during a keynote at Pubcon.
Walt Disney Company and Google's YouTube are partnering together to help gain Web dominance by spending a combined $10 million to $15 million on original video series to help engage children online. This new channel is set to launch in 2012.
Ads that were previously shown to the side of the results may in some cases appear below the search results. Google reports that ad click-throughs are performing better when integrated into the search results instead of being displayed on the sides.
When you search a query in Google you will see in the top right corner of the ad "Why these ads?" This system is to help users only see the ads that are relevant to them. Could this indirectly affect calculations of your quality score and ad rank?
The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and obtain more detail on potential target locations through their AdWords accounts. Here's a quick walkthrough.
Two of the largest credit card networks Visa and Mastercard have been looking into ad targeting. Using everything they know about their customers and their customers data, they are leveraging their networks or data to target people online with ads.
Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now given a ranking on a ratings scale of either High, Medium, or Low instead of the green bar that you used to see when you searched for terms.
Groupon has filed a civil complaint accusing two former sales managers of taking trades secrets with them when they quit to join Google. They are accused of breaching promises to protect information including customer lists and marketing plans.
Google announced that AdWords Express, launched in the U.S. in July, will now be available to all UK and Germany advertisers. Local businesses should have an easy way to get more traffic without spending a lot of time learning AdWords.
Startup search engine DuckDuckGo raised its first round of funding led by Union Square Ventures, company founder Gabriel Weinberg announced. Terms of the deal were not disclosed. DuckDuckGo has grown 10 percent month over month for the past year.
Google has announced Dynamic Search Ads. Google will index your site frequently for changes, take the keywords from your website, and generate a highly dynamic search ad based on search queries in Google that you don't have set up in AdWords.
For months we’ve heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, and others. Although Hulu has officially announced that a sale isn’t happening, might Google still be in the running to buy Hulu?
Teaming with the Citizens Advice Bureau (CAB), Google will promote “safe computer usage” for users. The "Good to Know" campaign offers advice on how to stay safe online, and the information is meant to be simple, useful, and educational.
Google’s U.S. search engine market share is back above 65 percent, while Yahoo declined after two months of growth, comScore reported. Meanwhile, Hitwise shows Google hovering above 66 percent with Bing, Yahoo, and Bing-powered search all down.
If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads. The +1 button and annotations should be fully deployed and showing up on all eligible inventory over the next couple weeks.