Startup search engine Blekko has recently begun to test search ads on its site. It works with several large brands through feeds from Google and Bing but doesn't have direct relationships with any confirmed brands as of right now.
Articles by John Rampton
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Here's a quick look at all the latest changes to Microsoft adCenter.
A new Google project called Screenwise is offering web surfers the chance to get paid to surf the web and help "make Google better." You have to search the web using the Chrome browser and share your data with Google, according to the signup page.
Google believes that we can solve some of the world's greatest problems by working together. We Solve for X appears to be more focused on global problems, using them as opportunities to encourage “moonshot” thinking.
We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna.
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent.
If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be, and what resources are available to help.
Children in grades K-12 in the U.S. are invited to enter the fifth annual Google's Doodle 4 Google contest. The theme for this year’s contest is “If I could travel in time, I’d visit…” and this year Google will name a winner from every state.
Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of operating systems on iOS, Android, and WebOS. Here's how to take advantage.
Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive.
Bing is finally the No. 2 search engine, according to the latest figures from comScore. Bing which launched in June 2009 with an 8.4 percent search engine market share, now accounts for 15.1 percent of searches in the U.S.
TIPPR, a daily deals website, compiled an infographic which summarizes consumer activity over the 2011 holiday season. 90% of shoppers said they were likely to buy a daily deal and 87% were more likely to buy a deal suggested to them by a friend.
Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to previous feature phone users-agents. The new crawler will optimize content displayed on smartphones where it is specifically made for smartphones.
PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when searching for local businesses and restaurants. They were asked about both their online and offline searches and which they were more likely to do.
IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in the U.S. last spring, basing their numbers on keyword clicks, pricing, and impression data.
The latest AdWords Editor update, 9.7.1, includes top-of-page estimates via Automated Rules, the ability to manage bids based on these estimates, as well as the ability to filter keywords within advanced search, as well as targeting improvements.
The social network is facing more legal action and hefty fines from the European Commission for "eavesdropping" on its users to gather information about their political opinions, sexuality, religious beliefs, and where they are in the world.
Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance.