John Rampton

John Rampton

Founder

PPC.org

Articles by John Rampton

Blekko Tests Search Ads

blekko-sponsored-results

Startup search engine Blekko has recently begun to test search ads on its site. It works with several large brands through feeds from Google and Bing but doesn't have direct relationships with any confirmed brands as of right now.

Google Enhances Ad Sitelinks

example-pizza-store-enhanced-sitelinks

Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.

Valentine’s Day 2012 Ideas for Marketers

valentines-day-cloud

Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.

Google Maps Adds Emergency Alerts

Google Public Alerts

If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be, and what resources are available to help.

Fifth Annual Doodle 4 Google Contest Kicks Off

doodle-4-google-2012-contest-time-travel

Children in grades K-12 in the U.S. are invited to enter the fifth annual Google's Doodle 4 Google contest. The theme for this year’s contest is “If I could travel in time, I’d visit…” and this year Google will name a winner from every state.

Googlebot for Smartphones & Some Useful Stats

Example of different mobile phones

Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to previous feature phone users-agents. The new crawler will optimize content displayed on smartphones where it is specifically made for smartphones.

Google's 20 Largest U.S. Search Advertisers of 2011

Google Behind the Numbers

IAC/ InterActiveCorp is topping all Google search advertisers this year, according to data from Kantar, which began estimating Google's search spending in the U.S. last spring, basing their numbers on keyword clicks, pricing, and impression data.

adCenter Introduces Multi-Metric Trend Graphs

adcenter-campaign-trends

Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric Trend Graphs that will allow you to more easily understand your campaign performance.