February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here are the hottest keywords for you to bid on, what keywords people are searching for on Google, and how to get ads that convert.
Articles by John Rampton
Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express will deliver them more business. Ads are showing up in Google+ pages as a way to "get customers to your Google+ page."
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization such as CPA bidding haven't been getting data about conversions. This is now fixed.
For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon, known as "mute this ad", for many ads appearing on the Google Display Network. To "mute" an ad, users can click on a small [x].
Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network. The new Flexible Reach will allow advertisers the ability to dive deeper and fine tune their accounts in greater detail.
Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads. Google hasn’t officially announced Google Cars, so we reached out to one of the participating dealerships to gauge early results.
Since the black Google+ bar debuted in June 2011, there have been plenty of complaints about it and many people still hate it. How do you remove the black bar? A new trick to eliminate the bar from Google's home page has been discovered.
Google has announced Brick, a collaborative 3D building experience with LEGO bricks that turns Australia into "the largest LEGO set you're ever seen". Google is working together with LEGO Australia to bring 8 trillion bricks to the Chrome browser.
Google has doubled it's advertising budget in the past year to more tha $1.5 billion. If you factor in the recently acquired Motorola Mobility Holdings and Google's ad spend together, that's $2.1 billion a year in ad spend, a new report says.
Google Offers is teaming up with Boingo Wireless to offer free WiFi in more than 200 locations in New York City, the companies have announced. The partnership kicked off yesterday and lasts until September 7. And tweeting about it will earn rewards.
Simplified AdWords interface features new menus, tabs, navigation, and buttons to help data stand out even more. Google's goal was to make AdWords "visually appealing and zippy, while keeping the features where you are accustomed to finding them."
Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information – a brief overview, coupled with a thumbnail image and other facts – within its organic search results.
Look out Merriam-Webster, there's a new competitor in town: Google. A new image-based dictionary bearing Google's name is a bit different and operates on the idea that a picture is worth a 1,000 words, pulling Google Images to provide definitions.
Have you seen Bing Visual Search lately? Probably not. The feature – introduced as the search equivalent of walking into a store and visually browsing products – has quietly vanished, along with the blog post announcing its arrival.
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads related to" notation appears for certain search queries. A similar test appeared last year but was never fully rolled out.
Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not to release information confirming or denying if they have a relationship with Google.
Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pages.
Inktomi back in the day was the top search engine and worth billions. But the story that you don't hear very often is how it died. Diego Basch, a current LinkedIn employee and former Inktomi engineer tells his version of the story.
Ever wanted to find really random sites or articles, but when you search in Google all you get are results from the most popular websites? Meet Million Short, a new search engine that lets you purge up to 1 million of the web's most prominent sites.
Three new features are coming to Google News in the U.S. Google is increasing the size of images on its main page, adding a new Realtime Coverage page, and adding Google+ discussions about news stories, the company announced.