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ClickZ

Articles by ClickZ

LinkedIn Shares Mobile Advertising Ambitions

LinkedIn logo

During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views with mobile advertising.

Tablet, E-Reader Ownership Doubled Over Holidays

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After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets.

Key SEO 2012 Trends in North Asia

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SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on these movements will have a head start in the race for SEO excellence in Asia.

Yahoo, Google, AOL Vie for Premium Video Dominance

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Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in premium pre-roll ad inventory. Here's a look at what the companies will offer.

Inside Google's Debate Over Search Retargeting

Google Adwords Remarketing

Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue?

Yahoo: Deal for iPhone Not Strictly a Hallucination

Yahoo Mobile Search on IPhone

Yahoo has taken a drubbing in the media lately, with pundits opining it will soon be sold off for parts. ClickZ followed up with Vivek Sharma, VP of search products, to ask what aces Yahoo has up its sleeve and get a preview of new products launches.