Ted Rooke

Ted Rooke

Vice President of Media Services

Response Mine Interactive

Ted Rooke is vice president of media services for Response Mine Interactive (RMI) and is charged with the expansion of the firm’s media expertise across the digital services division.

Prior to RMI, Terence executed marketing initiatives for some of the world’s most iconic brands including The Home Depot, Hewlett-Packard, General Motors, Pfizer Pharmaceuticals, Proctor & Gamble and Delta Airlines. With a concentration in direct marketing, Ted has a history of increasing ROI and growing revenue for his clients. Most recently with Reprise Media, Ted has held media positions at Nurun, Digitas Modem Media and Response Media Products where he developed search engine marketing campaigns and online marketing platforms. Ted received his Bachelors of Arts in speech communications from the University of Georgia.

Articles by Ted Rooke

Google Launches Remarketing in Search in Beta

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Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in so marketers can reach the best users, right when they are most interested in acting.