SEO News

Ted Rooke

Ted Rooke

Vice President of Media Services

Response Mine Interactive

Ted Rooke is vice president of media services for Response Mine Interactive (RMI) and is charged with the expansion of the firm’s media expertise across the digital services division.

Prior to RMI, Terence executed marketing initiatives for some of the world’s most iconic brands including The Home Depot, Hewlett-Packard, General Motors, Pfizer Pharmaceuticals, Proctor & Gamble and Delta Airlines. With a concentration in direct marketing, Ted has a history of increasing ROI and growing revenue for his clients. Most recently with Reprise Media, Ted has held media positions at Nurun, Digitas Modem Media and Response Media Products where he developed search engine marketing campaigns and online marketing platforms. Ted received his Bachelors of Arts in speech communications from the University of Georgia.

Articles by Ted Rooke

  1. Google Launches Remarketing in Search in Beta

    Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in so marketers can reach the best users, right when they are most interested in acting.

  2. How to Leverage Consumer Intent to Maximize PPC Performance

    Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a “bottom of the funnel” sales collection agent.

  3. 4 Reasons Your Search Team Should Manage DSP Campaigns

    It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and act like a search campaign, it makes sense to leverage your search team’s unique skills to manage your DSP campaigns.