At the heart of things, social media marketing is about listening, learning, and communicating. If we can keep those things at the base of what we’re doing and forget about the perils of failing from time to time, we’ll all do just fine.
Articles by Ron Schott
Facebook marketing is still about making a connection through interesting content. What has changed is the way we go about making those connections. This guide will help you remember the most-important aspects of making a successful Facebook post.
As consumers find products, styles and trends online, how can brands take advantage? What tools are at brands’ disposal? How can brands more effectively tap into the data, conversations, and experiences in today’s changing retail environment?
Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should be on every community manager’s iPhone (or iPad).
it’s easy to see that Foursquare has clearly won out in the great location-based networking battle. So, what do marketers do if they’re not already using the platform? Likewise, how can those using Foursquare take things to the next level?
As brands jump into the Internet’s latest darling site, Pinterest, other brands are doubling down on Instagram, a place where they can actually create content as well as share. Here are 10 ways brands can make the most out of Instagram.
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders.
No one knows where Google+ will land on the social network success matrix, but one thing is for sure: Google will throw its weight behind the success of this endeavor. How, when, and why people decide to use Google+ will impact every marketer.
Brands shouldn’t rush to create pages or advertise on every social network, even if the audience seems like a perfect fit. To take full advantage of focused social networks, it pays to create specific engagement programs for each community.
Twitter is a unique universe where instant conversation fuels millions of large and small chatterstorms among millions of users every day. By carefully using Promoted Tweets, marketers can be a part of the conversation and spark deeper engagement.
Social media is a powerful force to bring people together. Anyone planning a festival, whether it’s music, art, corporate, or other, should use it widely and use it well. Here are five tips anyone can use to promote an event – large or small.
Planning and learning about the different platforms, options, and dynamics will determine success in the LBM world. As location-aware apps multiply like rabbits, these strategies will help you avoid the check-in fatigue afflicting today’s consumers.