Director of Marketing
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases."
In addition to supplying buyers with data on when to buy, Decide.com now uses big data in another way, adding more than 7,000 expert reviews and 2 million user reviews to help consumers find out what to buy. Goodbye, buyer's remorse?
Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first stop shop for product research among consumers, only attracting 13 percent of potential buyers.
Social search startup Wajam is taking the online shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+. They've partnered with Shopping.com to propose alternative merchants for a same product.
Meet the newest kid on the social media block: Shopcade, a site that gives shoppers the opportunity to share those magical, can’t-live-without products with their networks of friends, family, business contacts – and yes, even former classmates.
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.
Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences.
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth.
SES New York provides attendees the ability to learn from and meet the industry's experts. Here are some of recommended sessions and a preview of what you can learn during the conference – from SEO, to PPC, to display, to analytics, and more.
A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies.
Who doesn’t want to improve the efficiency of their sales funnel? Many companies are investing heavily to do just that. An infographic analyzes the efficiency of companies with and without resources dedicated to sales funnel optimization.
How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers develop strategies to reach new customers.
After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales.
Google will begin requiring ecommerce merchants to abide by new Google Shopping product feed tech specs starting on September 22. What are the new Google product search feed requirements and will Google actually enforce the policies?
Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way to analyze your own ads to find out where you're weak or strong, and what to do about it. Bonus: helpful tools.
Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the molecular level to analyze how your keywords and snippets match a user's search query and that user's intent.
Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce duplicate product listings.
