Andrew Davis

Andrew Davis

Director of Marketing

CPC Strategy

Andrew Davis is the Director of Marketing for CPC Strategy, a full service shopping feed management agency for online retailers.

Andrew is the author of three books, including the Merchant Comparison Shopping Handbook, the first comprehensive guide on comparison shopping engines for online retailers.

He leads the production of best-practice comparison shopping management ebooks and articles on the CPC Strategy Blog and also does ecommerce consulting for medium and large online retailers and online marketing agencies.

Articles by Andrew Davis

Paid Search Ads Bring Big In-Store Results [Study]

pleasepayhere

A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies.