Content Marketing Manager
The Conductor Foundation has opened their SEO grant up to non-profit organizations outside of the New York City area. Plus, find out which other search companies are making social good a priority by offering supports to NPOs.
Google and Boingo Wireless are teaming up to offer free Wi-Fi at eight malls and discounted access in 16 major airports. Google’s sponsorship isn’t completely altruistic; people need to subscribe to Google Offers in their city to purchase the deal.
Google Webmaster Tools now tells site administrators when sudden changes occur in impressions and clicks for top pages. The alert notifies webmasters when search results clicks change dramatically and recommends ways to identify and resolve issues.
Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the <$30,000 salary range than any other. Learn about these insights and more from the SEOMoz biennial SEO Industry Survey results.
In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to stop the deal. As Google moves further into the content publishing space, can they remain a neutral search engine?
Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month. The change comes after crawler updates earlier this year that brought real-time data to the tool.
Search and social optimization software firm SEOmoz has made its first acquisition, buying Twitter analytics company Followerwonk for $1-4 million. It is now fully integrated with the Moz Pro account, a process that took two months to complete.
Rio SEO, from Covario, have just announced a new partnership with Majestic SEO at SES San Francisco 2012. The licensing deal will see Majestic’s backlink database incorporated into Rio SEO’s Search Analytics and Change Tracker tools.
Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website ranks across multiple cities. BrightEdge shares local SEO best practices from a recent Yelp SEO campaign.
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for that same keyword across all other locations, according to a new report from Linkdex examining companies that operate in multiple locations.
Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. More businesses are jumping on board, with 26 percent more Facebook stores operating this quarter.
Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more from the Mobile Path-to-Purchase study.
A new Google mobile experiment has been spotted: the addition of an icon in the URL field of search results to indicate smartphone-optimized content to users. The test was spotted over the weekend by SEO Bryson Meunier and later confirmed by Google.
Financial services firms are pulling budget away from social media marketing, with their investment in the medium down 16 percent in the last two quarters. Does social just not work for the financial services sector? Will the trend continue?
A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather than ZIP codes. The new targeting option is available across search, display, mobile and video.
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions. See the rest of the results of General Sentiment’s Global Brands Report for Q2 2012.
Facebook Stories is a new project that compiles a selection of user-generated stories from Facebook and publishes insights on the topic of the month. Mainly, it's a way to generate some uber-happy, heartwarming content in the wake of some bad PR.
How well are you keeping up with and controlling the conversations about your company happening on Twitter, Facebook, Pinterest, Google+, YouTube, blogs, forum or around the web? Surprisingly, it seems some companies aren’t concerned at all.
Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records.
As the growth of Google+ continues, more big brands are setting up accounts. Three out of four of the top 100 brands now participate. These brands are also more likely to see their Google+ pages appear in search results than they were in February.
