Content Marketing Manager
Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map).
A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up.
Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert Murdoch, who accused Google of pirating content, owns the company now working with the search giant.
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012.
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the SERPs offering from the search giant, joining bank accounts, hotels and credit cards.
A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56 percent of Internet users creating and curating the world’s photo and video content.
Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to set them up and increase your chances of getting top ad spot with enhanced sitelinks.
Google continues to dominate in search engine market share, though Bing continues to make small gains. The vast majority of organic searches (66.4 percent) from work and home are still powered by Google, while Bing powers 25.3 percent.
An illustrated Google doodle turns the search company’s logo into a tribute to celebrated pianist and composer, Clara Schumann. Once a child prodigy and later the object of Johannes Brahm’s unrequited love, she would have been 193 today.
Mobile, local and Google's algorithm changes concern search marketers most, according to the State of Search Marketing 2012 Report. Find out how companies and agencies differ in the ways they measure SEO success and calculate ROI.
The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by the end of this year, according to the eighth State of Search Marketing Report from SEMPO and Econsultancy.
Germany’s Bettina Wulff is taking Google to court over suggestions she is a prostitute in Google autocomplete results. Google can remove piracy autocomplete suggestions; should victims of defamation have the same protection?
Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords?
Vitaly Borker, formerly of DecorMyEyes.com, was sentenced to four years in federal prison and ordered to pay almost $100,000 in fines and restitution for terrorizing and stalking customers who complained about his counterfeit goods.
Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings SEO, social media and comparison shopping engine feed management to Didit clients.
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Research firm Experian Hitwise reports on other alternative networks winning over users in record numbers globally.
Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save their preferences for use across multiple computers and browsers. Learn how to set it up.
Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make search engines pay a license to display news headlines. Do they even realize what they’re asking for?
Facebook delves deeper into search ads with the wider rollout of their Sponsored ads in search. The ads will appear at the top of the organic results, are clearly marked ads, and cannot drive traffic outside of the Facebook site.
Users are not impressed with Google’s announced Ad Planner changes. As of September 5, Google will no longer allow users to research domains or ad placements outside of what will become known as the Google Display Network Ad Planner.
