Content Marketing Manager
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. Less than 0.7 percent of English language queries will be affected.
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads appear in the right sidebar, this area only attracts 13 percent of clicks, according to new research from Compete.com.
Many of the 65 algorithmic and search changes Google made in August and September were related to local search results, snippets and sitelinks, and producing better results based on query intent. Were Panda and EMD updates skipped over?
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional needs of their audience. LinkedIn offers tips to help businesses match content to intent.
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will track offline purchases of Facebook users from over 100 million households. Privacy concerns abound.
Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who may not be able to determine which update caused a drop in search traffic.
A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results.
A Google Trends update gives the tool a new interface and incorporates features from Insights for Search, which has been bundled into Trends, alongside HTML5 charting tools. Trends for Websites is no longer available.
There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Kenshoo and Resolution Media offer tips for better bidding and targeting.
Twitter made a change to their robots.txt file this month that will allow search engines like Google to crawl and index Twitter search results pages, which just happens to be one of the few spaces on Twitter monetized with in-stream ads.
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales.
Marissa Mayer shared a broad overview of her vision to turn Yahoo around in an all-hands staff meeting yesterday. Leaked details point to a growing presence in mobile, talent acquisitions, and a shift in how Yahoo develops product as key priorities.
Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals.
DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build DuckDuckGo's community and add new features, after a period of incredible growth.
Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how structured data might appear in search results.
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks, as Mark Zuckerberg takes another step toward setting his plan to compete with Google in web search into motion.
Vince Vaughn, Owen Wilson and director Shawn Levy dropped by the Google campus in Mountain View this week to shoot scenes for “The Internship.” Several Google employees and some technology, such as their driverless car, will appear in the film.
The 400 richest people in America are worth a combined $1.7 trillion, according to the 2012 installment of the Forbes 400 list. Find out which search and social bigwigs counted the most billions this year. Hint: it wasn’t Mark Zuckerberg.
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via up to ten keywords, even if they don’t appear anywhere in the article or title.
Alibaba closed the repurchase of half of Yahoo’s interest in their business this week, in a deal worth $7.6 billion. Yahoo CEO Marissa Mayer announced a $3.65 billion payout for investors, with the remainder to be used for future growth.
