Content Marketing Manager
Merry Morud from aimClear and TPG’s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen in as they debunk social advertising myths and talk search vs social ads.
Google is celebrating Halloween 2012 with an interactive haunted house logo, complete with jack-o-lanterns, ghosts, scary creatures, and a black cat. Clicking on various features causes the image to come to life, complete with a spooky soundtrack.
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed.
Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. WordStream shares a look into which ads have the highest conversion rates and which verticals are driving Google’s massive ad income.
A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have collected the information through social apps.
Pinterest users are pinning links to newspaper articles by the thousands, even without Pin buttons on publisher websites. A new study explores why traditional media sites should start taking advantage of the Pinterest traffic opportunity.
Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for endorsing another user’s tweets be a step toward a user-generated ad format like Sponsored Stories?
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the latest paid search data and insights for marketers.
Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading.
As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news?
Majestic SEO announced a major upgrade in their update cycle, increasing updating frequency from daily to hourly. Now, their Fresh Index stats show near 200 billion unique URLs and offers more insights into which URLs are most important.
Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available.
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the Q3 earnings call, Google’s top exec explained that users don’t actually want different mobile and desktop experiences.
Google accidentally reported their earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up, so are expenses, resulting in disappointment in the stock market.
Google’s Q3 2012 earnings report was accidentally leaked early today when it appeared on the SEC website well ahead of its typical time. Google has reported a new record $14.10 billion in revenue, yet stock is plummeting.
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.
Google is celebrating the 107th anniversary of the Little Nemo in Slumberland comic strip with an interactive comic on their homepage. Watch Little Nemo tumbling through a Google-themed dreamscape in search of his Princess.
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level only. Learn how you can set up sitelink extensions to your campaign.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK are eligible to apply, as long as they’ve received an invitation; more invites are also on the way to U.S. SMBs.
How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate.
