There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Kenshoo and Resolution Media offer tips for better bidding and targeting.
Articles by Miranda Miller
Twitter made a change to their robots.txt file this month that will allow search engines like Google to crawl and index Twitter search results pages, which just happens to be one of the few spaces on Twitter monetized with in-stream ads.
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales.
Marissa Mayer shared a broad overview of her vision to turn Yahoo around in an all-hands staff meeting yesterday. Leaked details point to a growing presence in mobile, talent acquisitions, and a shift in how Yahoo develops product as key priorities.
Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals.
DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build DuckDuckGo's community and add new features, after a period of incredible growth.
Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool. The change is designed to better reflect how structured data might appear in search results.
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks, as Mark Zuckerberg takes another step toward setting his plan to compete with Google in web search into motion.
Vince Vaughn, Owen Wilson and director Shawn Levy dropped by the Google campus in Mountain View this week to shoot scenes for “The Internship.” Several Google employees and some technology, such as their driverless car, will appear in the film.
The 400 richest people in America are worth a combined $1.7 trillion, according to the 2012 installment of the Forbes 400 list. Find out which search and social bigwigs counted the most billions this year. Hint: it wasn’t Mark Zuckerberg.
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via up to ten keywords, even if they don’t appear anywhere in the article or title.
Alibaba closed the repurchase of half of Yahoo’s interest in their business this week, in a deal worth $7.6 billion. Yahoo CEO Marissa Mayer announced a $3.65 billion payout for investors, with the remainder to be used for future growth.
Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map).
A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up.
Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert Murdoch, who accused Google of pirating content, owns the company now working with the search giant.
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012.
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the SERPs offering from the search giant, joining bank accounts, hotels and credit cards.
A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56 percent of Internet users creating and curating the world’s photo and video content.
Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to set them up and increase your chances of getting top ad spot with enhanced sitelinks.
Google continues to dominate in search engine market share, though Bing continues to make small gains. The vast majority of organic searches (66.4 percent) from work and home are still powered by Google, while Bing powers 25.3 percent.