Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading.
Articles by Miranda Miller
As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news?
Majestic SEO announced a major upgrade in their update cycle, increasing updating frequency from daily to hourly. Now, their Fresh Index stats show near 200 billion unique URLs and offers more insights into which URLs are most important.
Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available.
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the Q3 earnings call, Google’s top exec explained that users don’t actually want different mobile and desktop experiences.
Google accidentally reported their earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up, so are expenses, resulting in disappointment in the stock market.
Google’s Q3 2012 earnings report was accidentally leaked early today when it appeared on the SEC website well ahead of its typical time. Google has reported a new record $14.10 billion in revenue, yet stock is plummeting.
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.
Google is celebrating the 107th anniversary of the Little Nemo in Slumberland comic strip with an interactive comic on their homepage. Watch Little Nemo tumbling through a Google-themed dreamscape in search of his Princess.
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level only. Learn how you can set up sitelink extensions to your campaign.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK are eligible to apply, as long as they’ve received an invitation; more invites are also on the way to U.S. SMBs.
How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate.
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. Less than 0.7 percent of English language queries will be affected.
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads appear in the right sidebar, this area only attracts 13 percent of clicks, according to new research from Compete.com.
Many of the 65 algorithmic and search changes Google made in August and September were related to local search results, snippets and sitelinks, and producing better results based on query intent. Were Panda and EMD updates skipped over?
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional needs of their audience. LinkedIn offers tips to help businesses match content to intent.
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will track offline purchases of Facebook users from over 100 million households. Privacy concerns abound.
Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who may not be able to determine which update caused a drop in search traffic.
A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results.
A Google Trends update gives the tool a new interface and incorporates features from Insights for Search, which has been bundled into Trends, alongside HTML5 charting tools. Trends for Websites is no longer available.