SEW Columnist
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize your Facebook Page to appear in Nearby local business searches and convert more searchers to visitors.
Google and Bing again saw gains in search engine market share in November, while Yahoo continues to fall in the rankings, comScore reported. An increase of 0.1 percent takes Google one step closer to owning 70 percent of the organic search market.
President Obama had the most popular tweet of the year, while Pope Benedict XVI, Neil Young and Ringo Starr are just getting started in social. Find out which events, people and topics generated the most interest in Twitter this year.
Today's Google logo celebrates mathematician Ada Lovelace, widely credited as the world’s first computer programmer. Her work on Charles Babbage’s Analytical Engine is the first example of an algorithm meant to be processed by machine.
You’ll find consumers spending more time on social networking sites than any other site category on the web today, according to a Nielsen study. Additionally, users say they're more likely to pay attention to ads shared by one of their connections.
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for a highly targeted search system that allows users to preview results and edit their query.
Google's Bradley Horowitz took the opportunity in an onstage interview to slam Facebook Ads, claiming they are intrusive and “pissing off users.” Google doesn’t need to jam ads in users’ faces to make next week’s payroll, he said. Hilarity ensue
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
Bing’s Top Searches list is out and reads like a compendium of everything that is wrong with America. The iPhone 5 beat out the 2012 election in news, while Kim Kardashian, Justin Bieber and Miley Cyrus were the most searched people of the year.
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show it drove 0% of sales are completely missing the mark and, more importantly, how you should really be looking at social.
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
Learn about Bing’s new Webmaster Guidelines and free educational webinars being offered throughout the New Year, on topics ranging from crawling basics and SEO 101 to building authority and the search and social overlap.
Just ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The conversion measurement tool is a welcome and much-anticipated addition to their social advertising suite.
Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions.
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag.
Jasmine Sandler from Agent-cy opened SES Chicago with her LinkedIn workshop, just prior to Google’s Avinash Kaushik taking the main stage for his keynote presentation. Learn how Sandler uses LinkedIn for lead generation and sales.
Google Analytics and ClickZ announced the results of their recent mobile measurement joint research project today at SES Chicago. Product Marketing Manager Adam Singer discusses the opportunity for marketers.
