Staff Writer
Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time reiterating the rapid-fire changes at Google and explaining their evolutionary motivations over the past year.
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by digital marketing intelligence firm AdGooroo.
Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks, and then share them. The Google Doodle is in honor of the 78th birthday of electronic music pioneer Bob Moog.
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges.
Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point.
It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012.
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries.
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.
Google pays tribute to moms this Mother’s Day, with a new animated logo that brings letters of the logo to life as Mom receives a flower and hugs from her kids. Google also featured “super-user” Google+, YouTube and Google Play moms on their blog.
An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a misguided piece entitled “Scamworld: ‘Get rich quick’ schemes mutate into an online monster.”
In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with a compelling argument to protect the First Amendment editorial rights of Google's algorithm.
Posting content at specific times of the day and days of the week helps marketers better reach their audience and see the virality of their content maximized. Bitly shares insight into the optimal posting times on Facebook, Twitter, and Tumblr.
Today's Google Doodle is a tribute to archaeologist Howard Carter, who discovered King Tutankhamun’s tomb in 1922. The logo features Carter standing in front of the sarcophagus, amid other ancient Egyptian artifacts excavated from the tomb.
As with any social or marketing channel, there is no magic formula for success on Pinterest. However, there are lessons to be learned from those already in the space experimenting. Here are five user insights you can actually put to good use.
Google has announced that the Google Analytics Social Reports will now track backlinks and make link graph information accessible to webmasters. Google already tracks links back to your site, they said; now you can see this data, too.
Google+ is in the process of a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos are automatically recorded and uploaded to YouTube and the creator’s Google+ profile for sharing.
F-commerce seems on the decline among big brands, as major retailers forego selling through Facebook and redirect budget to their own e-commerce sites. Is F-commerce a fad and how can Facebook help e-tailers succeed in their social space?
How does Google use human raters as part of its algorithm? Do those raters have a direct affect on Google’s search results and rankings? Google’s Distinguished Engineer Matt Cutts discusses search quality raters in this Google Webmaster Help video.
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad buying process by bringing the familiar search user interface to the advertising service.
