Ben Goodsell

Ben Goodsell

Senior SEO Technician

Rimm-Kaufman Group

Articles by Ben Goodsell

Take Out Duplication Without a Single Site Change


Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation can hinder making the bottom line. Here’s how to bypass all that with Google and Bing’s parameter handling tools.

Exploring Google’s SEO Toolset


From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some useful (and free) functionality Google offers webmasters after the domain verification process is complete.

SEO is Easier With Keyboard Shortcuts


Becoming efficient with keyboard shortcuts can help you navigate the computer in such a way that it doesn’t compete with the real-time speed of SEO thought. Using these system and program shortcut tips will help save you some valuable time.

The New Mobile SEO Strategy


Not only has Google come out and supported a mobile strategy, it comes with specific SEO friendly recommendations at no extra cost. Google supports three ways of serving mobile specific content to users and have provided recommendations for each.

How to Get the Most Out of SEO Extensions & Add-Ons


While Chrome is super-fast and has a lot of great SEO extensions, Firefox still wins the overall battle because Firefox display metrics at a glance and offers greater functionality. Here’s a list of active SEO extensions and plugins to check out.

Recovering (Not Provided) Keyword Data


Google Webmaster Tool search query data is more accurate than currently perceived. Clicks seem to be correlated enough with visits to make a conservative estimate of (not provided) data and to show how to recover a percentage of this valuable data.

Basic SEO Troubleshooting With XML Sitemaps


A quick overview of sitemap guidelines and limitations on Google and Bing and some sitemap optimization tips. Also learn a technique that will help you identify crawling and indexation issues using multiple sitemaps in Google Webmaster Tools.