Ben Goodsell is a lead SEO for RKG, a results-oriented digital marketing company. With deep experience in technical SEO, social media, link building, and content strategy, Ben has worked with some of the largest sites and brands on the web. Prior to RKG, Ben was the senior SEO technician for AudetteMedia, a leading boutique SEO agency.
A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition to a solid SEO foundation and monitoring, here are some ways you can protect your website against some tactics.
While Chrome is super-fast and has a lot of great SEO extensions, Firefox still wins the overall battle because Firefox display metrics at a glance and offers greater functionality. Here’s a list of active SEO extensions and plugins to check out.
Google Webmaster Tool search query data is more accurate than currently perceived. Clicks seem to be correlated enough with visits to make a conservative estimate of (not provided) data and to show how to recover a percentage of this valuable data.
A quick overview of sitemap guidelines and limitations on Google and Bing and some sitemap optimization tips. Also learn a technique that will help you identify crawling and indexation issues using multiple sitemaps in Google Webmaster Tools.
Unfortunately, there isn't a silver bullet that will compensate for losing a rising percentage of keyword data in analytics. There are several things you can do to help gain insight and work around this obstacle. Experimentation is essential.