A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights.
Articles by Ben Goodsell
This is the third and final part of a series on fast SEO competitive analysis. Part three brings it all together as we look at detailed competitive analysis.
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics to external sources can give us something to point to when tracking doesn’t seem right.
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of customers coming from organic search.
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs.
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.
Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position.
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way.
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014.
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps.
There is a widespread belief that Google Webmaster Tool search query can be dismissed as worthless and inaccurate. Wrong. Downloading, categorizing, and analyzing trends over time is the best way to get the most out of what Google is giving us.
Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information.
Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query.
Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce rates, and potentially rankings. Discover the problem what you can do.
In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic.
Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation can hinder making the bottom line. Here’s how to bypass all that with Google and Bing’s parameter handling tools.