Head of PPC
Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could revolutionize the traffic volumes from each of your main keywords. Here's what the new metric means for advertisers.
If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to be able to make decisions about your campaigns. Are short or long timelines better when examining campaign analytics? And how much is enough?
On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too much can give you some pretty misleading information. Here’s how to discover (as close as possible) the true figures.
Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns?
