Bob Tripathi

Bob Tripathi

Co-Founder & Chief Marketer

Instant E-Training

Bob Tripathi is the Founder & Chief Marketer of Internet Marketing Training Company, providers of online certification workshop and subscription-based online training video. Prior to founding, Bob spent a number of years working in-house with brands like Sears and Discover Financial Services championing in-house SEO, PPC, and social media initiatives.

With more than 10 years of digital marketing experience, Bob has worked with businesses of all sizes helping them generate revenues and drive double digit growth through internet marketing. Bob is a regular speaker at leading industry conferences like Search Engine Strategies (SES), as well as Trainer for SES Conference Training Workshops. Bob is also the co-founder of SEMPO Chicago Working Group.

Articles by Bob Tripathi

7 In-House SEO Initiatives for 2013


Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author tag, mobile search, social search, video SEO, online PR, SEO and social media integration, Google+, and a holistic approach.

How to Conduct a Technical SEO Site Audit


After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can identify whether some common technical issues are preventing your site from playing nicely with search engines.

How to Conduct an On-Page SEO Site Audit


What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines and users from easily finding your website.

10 SEO Leadership Qualities


Any successful cause, country, or company has a strong leader. Good SEO leadership skills are critical to ensuring you and your SEO program succeed. These 10 leadership traits are perfect for agency or in-house SEOs to add for their daily roles.

Where Should In-House SEO Reside?


When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move SEO our projects faster? And will it help your company to launch campaigns holistically by including SEO.

5 Must-Have SEO Skills

5 Must Have SEO Skills

On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing.

The Pros and Cons of Bringing SEO In-House


Are you debating whether you should bring your SEO program in-house next year? The decision to move SEO in-house can be relatively easy, but the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent.

9 Characteristics of an In-House SEO


A good in-house SEO is also expected to possess certain characteristics in their roles as thought leaders, salesmen, collaborators, educators, and synthesizers. In-house SEOs are required to be more analytical, logical, patient, and ROI focused.

5 Ways SEOs Can Work with Social Media Managers


An in-house SEO invests a lot of time creating an enterprise-wide process to work with developers, IT, and other stakeholders. SEOs should also create a process for social media teams since they create a huge amount of content on a daily basis.

Is IT in Your In-House SEO Circle?


It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that need to work closely to form a cohesive web strategy. Start breaking down the barriers using these nine approaches.

The Value of an In-House SEO


When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more than what can be measured in dollar amount.