Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author tag, mobile search, social search, video SEO, online PR, SEO and social media integration, Google+, and a holistic approach.
Articles by Bob Tripathi
After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can identify whether some common technical issues are preventing your site from playing nicely with search engines.
What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines and users from easily finding your website.
Three areas are critical when getting your content marketing strategy in motion: deciding whether to outsource or hire your own writer; creating the right content calendar; and how SEOs and content writers can collaborate to create amazing content.
Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to creating content. These 10 strategies will help you to start creating great content.
What can in-house SEOs do if/when Google’s algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get your site top rankings on search engines, having a plan of action and creating a long-term plan can help.
Any successful cause, country, or company has a strong leader. Good SEO leadership skills are critical to ensuring you and your SEO program succeed. These 10 leadership traits are perfect for agency or in-house SEOs to add for their daily roles.
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move SEO our projects faster? And will it help your company to launch campaigns holistically by including SEO.
On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing.
With social and search so closely intertwined, it’s easy to get overwhelmed by the rapidly evolving landscape. From social listening, to Google+, and SoLoMo, here’s a look at the most important SEO and social marketing tactics we’ll see in 2012.
A holiday freeze is imminent and will last until next year. Which SEO projects should you choose and which should you eliminate? Let’s walk through the process and then shortlist the items that will have maximum impact in a short period of time.
Are you debating whether you should bring your SEO program in-house next year? The decision to move SEO in-house can be relatively easy, but the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent.
A good in-house SEO is also expected to possess certain characteristics in their roles as thought leaders, salesmen, collaborators, educators, and synthesizers. In-house SEOs are required to be more analytical, logical, patient, and ROI focused.
An in-house SEO invests a lot of time creating an enterprise-wide process to work with developers, IT, and other stakeholders. SEOs should also create a process for social media teams since they create a huge amount of content on a daily basis.
The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization. Here are some reasons in-house teams should adopt this model and key daily and weekly activities.
It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that need to work closely to form a cohesive web strategy. Start breaking down the barriers using these nine approaches.
When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more than what can be measured in dollar amount.
Office politics getting in the way of you executing an effective SEO strategy? Does your company not just get it? Here are three strategies to ensure you can deliver on the promise of SEO results.