SEO News

Detlev Johnson

Detlev Johnson

Articles by Detlev Johnson

  1. Forecasted Online Ad Spend Is Corrected Upwards

    Search is winning the hearts and minds of marketing managers across the US, (and this is good news for search worldwide). Brand managers that tend to buy display advertising more readily will continue to be a tough sell for search, but that may...

  2. Search Headlines & Links: June 2, 2006

    Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately: From The SEW Blog… Daily SearchCast, June 2, 2006: NoFollow Changes Linking, Reputation...

  3. 55 Ways To Have Fun With Google

    Interested in playing games? Want to learn a few other trick things you can do with Google? Google Blogoscoped author Phillip Lenssen has written a book titled: 55 Ways to Have Fun With Google. Learn about playing the classic Snake game among...

  4. Add The AdSense Calendar To Your Google Calendar

    If you're an AdSense publisher, then you have a Google Account with access to Google Calendar and other services. As announced on the Google AdSense blog, you can now populate your Google Calendar with events from the AdSense team. Instructions...

  5. DOJ Asks Microsoft, AOL And Google To Keep Records

    Last week during meetings with executives, Attorney General Alberto Gonzales asked several Internet companies to retain records for aiding in their prosecution efforts of terrorists and child predators. They requested lists of emails sent and...

  6. NoFollow Changes Linking Behavior

    Jeremy Zawodny posts his commentary on the NoFollow tag after finding an interesting blog entry on how the NoFollow attribute has changed linking behavior. NoFollow was introduced by Google over a year ago to combat prevalent comment spam as...

  7. Reputation Management: How To Handle Saboteurs

    The [failure] GoogleBomb had become well-known enough to have seen Marrissa Mayer post a response on the Google company blog last September. I first heard the phrase "Reputation Management" as applied to search from Heather Lloyd-Martin during a...

  8. Search Headlines & Links: June 1, 2006

    Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately: From The SEW Blog… Daily SearchCast, June 1, 2006: New Online Ad Spending Record, Offline Print...

  9. Offline Print Ad Experiment Disappointed Google

    Google Fumbles Offline from BusinessWeek covers how during an investor call held yesterday, Google senior vice president of product management Jonathan Rosenberg mentioned the experiment in print ads "probably hasn't taken off as fast as we would...

  10. Search Headlines & Links: May 31, 2006

    Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately: From The SEW Blog… Daily SearchCast, May 31, 2006: Travelin' Green With Google, Microsoft...

  11. Record New Online Ad Spend

    The latest figures from PricewaterhouseCoopers and the IAB shows another quarter of tremendous growth in online ad spending. By now it has reached just about double the spend during the year 2000 before the tumble. Inside the numbers, search is...

  12. Pay-Per-Call Looking For Ways To Grow

    The pay-per-call industry has a number of folks that assumed far faster growth than what has realized to date. Pay-Per-Call Struggles to Prove Worth in Internet Ad Realm from E-Commerce Times looks at the latest in the space, how the companies...

  13. Travel Green With Tips From Google

    Promoting companies that offer environmental benefits, Google has partnered with The Earth Day Network to provide Have a Green Summer tips for traveling green. Check out special "tours" using Google technologies that highlight businesses that...

  14. Microsoft Patiently Waiting To Advertise

    Marketwatch, reporting from the D4 conference, quotes Bill Gates discussing Google as "very much the leader" contrary to Microsoft having made previous grand statements about matching Google within 6-months far longer ago. Bill Gates announced...

  15. Language Specific SEO Advice

    A very well written elaborate (PDF) whitepaper by Huiping Iler explains in great detail what's involved, and most of the difficulties, with search engine rankings outside English. Consider that users are faced with filters, radio buttons and...