SEO News

Sarah Carling

Sarah Carling

Co-Founder/Director of Operations

Obsidian Edge

Sarah has been creating and implementing integrated SEO & PPC strategies for some of the most competitive industries, including finance, travel. and gaming, for over 7 years. She was also an early adopter of social media, and has been speaking on & training businesses in its use for more than 5 years

Articles by Sarah Carling

  1. 3 Underused Features of Google Analytics

    Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem.

  2. How to Create an Analytics Dashboard for Clients

    There is little more satisfying than creating a wonderful dashboard that simplifies all of your client reporting needs, and having it emailed to them automatically however often you choose. Here’s how to design your own great analytics dashboard.

  3. Beginner's Guide to Google Analytics: What to Track

    Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics.

  4. 5 Ways to be Productive During Holiday Down Time

    There's no better time for random procrastination than the holiday season. Not this year! Here are five things you can work on over the holiday season that will change how you work next year, saving you time and making you money.

  5. 3 Ways to Invigorate Your Analytics

    Data informs nearly every decision we make, but often we don't use the information effectively enough to put us on the right course of action. Here are three ways that most analytics analysis can be improved or things you may have overlooked.

  6. A Lesson in Testing From a Few Stray Dogs

    Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day. But what are you: an old dog too jaded to figure out a new trick, or a young pup willing to gamble one treat in the hope of getting more?

  7. Hollywood & YouTube, A Move to Stop The Pirates?

    In an exclusive announced on Tuesday, The Wrap reported that YouTube will be launching a movie on demand service for mainstream Hollywood movies. The move touted as a challenge to the iTunes service includes Sony Pictures Entertainment, Warner...

  8. Google Looks to Reduce 'Virtual Regret'

    Google is funding research from Tel Aviv University's Blavatnik School of Computer Science to teach computers to understand and utilise hindsight in order to more accurately predict the future. The research launched at the International...

  9. Happy Tree Friends Give a Lesson in Copyright

    This copyright lesson from YouTube featuring the homicidal, suicidal and just plain crazy cute fluffy characters of Happy Tree Friends highlights some of the risks of copyright infringement, and explains what sorts of content are subject to...