Sarah has been creating and implementing integrated SEO & PPC strategies for some of the most competitive industries, including finance, travel. and gaming, for over 7 years. She was also an early adopter of social media, and has been speaking on & training businesses in its use for more than 5 years
Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem.
There is little more satisfying than creating a wonderful dashboard that simplifies all of your client reporting needs, and having it emailed to them automatically however often you choose. Here’s how to design your own great analytics dashboard.
Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics.
Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is the new portal, Google is the new AOL, Twitter is the new chat room, forums still rule, and search engines will never be perfect.
There's no better time for random procrastination than the holiday season. Not this year! Here are five things you can work on over the holiday season that will change how you work next year, saving you time and making you money.
Data informs nearly every decision we make, but often we don't use the information effectively enough to put us on the right course of action. Here are three ways that most analytics analysis can be improved or things you may have overlooked.
Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day. But what are you: an old dog too jaded to figure out a new trick, or a young pup willing to gamble one treat in the hope of getting more?
In an exclusive announced on Tuesday, The Wrap reported that YouTube will be launching a movie on demand service for mainstream Hollywood movies. The move touted as a challenge to the iTunes service includes Sony Pictures Entertainment, Warner...
Wolphram|Alpha have officially partnered with DuckDuckGo - who will be fully integrating their open API. This will enable DuckDuckGo to provide 'instant answers' from Wolfram|Alpha's computational knowledge engine.
Google is funding research from Tel Aviv University's Blavatnik School of Computer Science to teach computers to understand and utilise hindsight in order to more accurately predict the future.
The research launched at the International...
This copyright lesson from YouTube featuring the homicidal, suicidal and just plain crazy cute fluffy characters of Happy Tree Friends highlights some of the risks of copyright infringement, and explains what sorts of content are subject to...
Today Google announced the launch of Google Trivia, a new online game that allows you to search for answers, while posing the questions in such a way that there is no easily searchable answer.
Players will have to be very creative in how they...