Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips.
Articles by Danny Goodwin
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is still accepting speaker proposals until April 12.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on all things search and social. Here's a roundup of live blogging and coverage of SES New York 2013.
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished and became useless by January 2012 and forgotten soon after? It's now officially discontinued.
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent policy update.
Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches.
The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results. Was it penalized? Did Digg have an issue with its robots.txt file? No. It was all Google's fault.
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC experts had plenty to say about this hotly debated topic.
While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours – during networking events with more than 100 speakers and your fellow attendees.
Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers (five girls and a boy) all dressed in green, with each bearing one of the letters making up Google's name.
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and strengthened its market share stranglehold, comScore reported.
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google’s real-time algorithm, according to Google’s Distinguished Engineer Matt Cutts. The latest (possibly final?) Panda refresh is expected today or Monday.
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog posts.
You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm.
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. The middle-aged woman is now 0-4 in attempts to prove her name has been misappropriated.
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW.
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in 1952.
Many women are helping to shape the marketing world by sharing insights and expertise. We ask some of the smartest women in marketing to reflect on the women who helped or inspired them, and share some challenges women in our industry are facing.