Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here is why digital marketing agencies are booming and why an agency might be of help to you and your marketing department.
Articles by Erez Barak
In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only measure only one thing, what would that be?
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how to structure your data to enable analysis and reporting and SEO analyses you can perform with visitor intelligence.
Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads.
These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices, you’ll be well on your way to "landing" your next big customer using your landing pages.
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But how do you know the right time and the best way to use each? Here are five tips.
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step.
How marketers can respond to new opportunities in evolving organic and paid search landscapes, the convergence of social media and search marketing, growth of mobile and local searches, and a rapid rise in spending on social media marketing.
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully.
By combining these old-fashioned journalistic values with today’s SEO rules, you’ll arrive at great content that’s concise, easy to understand and share, and most importantly, relevant to what today’s digital readers are searching for online.
To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are the cardinal elements of SEO that will stay true regardless of Google’s ongoing algorithm improvements.
Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way to build links to your target site while offering an easy to implement application that people find valuable.
Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion.
Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness.
With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online.
If we use SMBs as a litmus test for change, research shows that more and more SMBs are turning to social media, and in some cases, before they turn to search.
How Google is changing the way they integrate Twitter results into search results and how Bing is evolving their inclusion of Facebook Like data in SERPs.
Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business.