SEO News

Erez Barak

Erez Barak



Erez Barak is a co-founder and VP of products at Optify, where he defines and leads the company's strategic product direction. With more than a decade of experience creating software products, Barak works closely with Optify's growing customer base to ensure day-to-day customer success. Prior to Optify, he served as director of product marketing for Hewlett-Packard's Software Business Unit and has previously served with companies including Mercury Interactive, Adwise and Amdocs.

Barak has a master's degree from The Hebrew University of Jerusalem and a bachelor's degree in Computer Science and Mathematics.

Articles by Erez Barak

  1. 7 Ways to Use Visitor Intelligence in SEO & Marketing

    Ready to take SEO to the next level? Visitor intelligence helps you consistently determine the quality of your website’s visitors and leads. Scan, review, and segment that traffic to give you more information to analyze your visitors and leads.

  2. 7 Tips for Landing Page Greatness

    Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step.

  3. Top 5 Trends for Search & Social Media Marketing in 2012

    How marketers can respond to new opportunities in evolving organic and paid search landscapes, the convergence of social media and search marketing, growth of mobile and local searches, and a rapid rise in spending on social media marketing.

  4. Top 5 Considerations For International SEO

    Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully.

  5. 8 Durable SEO Elements

    To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are the cardinal elements of SEO that will stay true regardless of Google’s ongoing algorithm improvements.

  6. 5 Steps to Link Building with Widgets

    Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way to build links to your target site while offering an easy to implement application that people find valuable.

  7. 5 Steps to Building a Search Persona

    Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion.

  8. SEO 101: 6 Steps to Selecting Your Pages

    Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness.

  9. SEO 101: 5 Simple Steps to Selecting Your Keywords

    With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online.

  10. 8 Steps to Optimize Your Blog Post

    If you’re writing and publishing blog posts, but not putting in the few extra steps to optimize and align them with an overall keyword strategy, then you’re not leveraging the full potential of that content and you’re not making …