Erez Barak

Erez Barak



Erez Barak is a co-founder and VP of products at Optify, where he defines and leads the company's strategic product direction. With more than a decade of experience creating software products, Barak works closely with Optify's growing customer base to ensure day-to-day customer success. Prior to Optify, he served as director of product marketing for Hewlett-Packard's Software Business Unit and has previously served with companies including Mercury Interactive, Adwise and Amdocs.

Barak has a master's degree from The Hebrew University of Jerusalem and a bachelor's degree in Computer Science and Mathematics.

Articles by Erez Barak

7 Tips for Landing Page Greatness


Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step.

Top 5 Considerations For International SEO


Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully.

8 Durable SEO Elements

SEO Durable Ranking Elements

To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are the cardinal elements of SEO that will stay true regardless of Google’s ongoing algorithm improvements.

5 Steps to Link Building with Widgets


Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way to build links to your target site while offering an easy to implement application that people find valuable.

5 Steps to Building a Search Persona


Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion.

SEO 101: 6 Steps to Selecting Your Pages

SEO Speech Bubbles

Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness.

SEO 101: 5 Simple Steps to Selecting Your Keywords

Get Keyword Suggestions

With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online.