As expected, marketers' eternal riddle on SEO vs PPC did not fail to generate interest at SES San Francisco last week, as Imelda Khoo reported. Earlier this year, Kevin Gibbons had already shared with us his in-depth analysis of the SEO or PPC...
After months of speculations, Facebook has finally unveiled its geotagging feature. Facebook Places goes live today in the U.S., in partnership with several location-based services. You heard it, it does sound a lot like Twitter's...
Covario, the provider of interactive marketing analytics, unwrapped for us here at SES San Francisco the latest upgrade to its SEO deployment tool, the Covario Organic Search Optimizer. The enhanced version provides a 56-point audit as...
Google AdWords has launched Enhanced CPC, an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based on their track records of conversion. In short, AdWords' Enhanced CPC will adjust...
Bits and bobs to keep up with search agency news: Magnetic and BrightRoll, Local.com, Conductor and Internet Retailer. Magnetic, the search data marketplace and search re-targeting company, entered a partnership with BrightRoll, the video...
Twitter is also boosting its mobile interaction but mostly the news mobilizing attention on the chirpy company is the launch of its own Twitter button and the impact of it on Tweetmeme. Mobile interaction with Twitter is becoming easier than...
Google is beefing up its mobile features with two launches. First, it has introduced Voice Actions for Android, making it possible to voice command your phone on the company's operating system. Here's a video of how it works: Second,...
Affective Interfaces (AI) is a startup with a powerful emotional recognition technology that can support marketers and brands in their go-to-market strategies. It provides insight and analytics into the emotional response of prospective users/...
Yahoo published on its Search Blog a discussion with Dr. Ben Shahshahani, head of Search Sciences at Yahoo Labs. Here are the main outlines of the conversation. Yahoo's Approach To Search Echoing the words of the company's Senior VP of...
It's hard to find an original headline when the company name actually is "Wowd." The search startup has launched what it calls a "Social Discovery Client For Facebook," quite a stern name for a practical and pretty 'cool' social app that lets you...
Yahoo is focusing on content indeed but it also remains committed to search, Senior VP of Search Shashi Seth told us during a conversation at the company's premises in Sunnyvale. Shift? Many elements have been pointing recently to a shift...
Facebook is set to launch its own version of Foursquare-like check-ins in the coming weeks, CNET reported, citing sources familiar with the matter. Localeze Tie-Up? According to CNET, Facebook has partnered with Localeze for local...
Google said it is transitioning out of its 'old' keyword tools - Keyword Tool and Search-based Keyword Tool - at the end of August to offer only the Updated Keyword Tool version that combines the features of both. That's a lot of "tools" in one...
In the light of the ongoing debate about web neutrality, Google and Verizon have put together seven points in a proposal to legislators. They have shared the proposal in a blog post. Paid Search Limitations? Aside from the full access and...
Yahoo is currently testing its "Infinite Browse" feature with a limited number of users. Infinite Browse literally comes in a box below Yahoo News and suggests images, videos, news articles, slideshows, as well as related searches. The user...
Facebook, which seems yet undecided as for an IPO, has registered a hike in its July traffic in the U.S., after a slow month of June, Inside Facebook said. In its report, Inside Facebook noted that "although women on Facebook still outnumber...
Demand Media has filed for an initial public offering (IPO) that will help it raise $125 million through the sale of company shares. The IPO date has not been disclosed yet, the Wall Street Journal reported. "We aim to grow our online audience...
Apple is in advanced talks to purchase Chinese ISP and game developer Handseeing, Reuters reported. According to Global Times, the transaction is worth around 1 billion yuan, or just over $147.5 million. "We should have a decision in about one...
China's main search engine Baidu is ready to expand beyond its domestic market, CEO Robin Li said. "Going forward I think we should make this kind of move as early as possible," Li said. "During the next five to 15 years we should see some...
As expected, Google confirmed rumors that it has purchased social apps platform Slide. However, the company provided no indication as for the value of the deal. TechCrunch sources gave a price tag of $182 million, while The New York Times said...
