Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well.
Articles by Mark Drummond
Social networking is great, but it's rapidly creating a problem on par with e-mail overload. Here's a clutter management solution that's a win for both marketers and end-users.
All search is really social search. How subtracting "social" from "social search" prevents us from finding the pages we really want to track down.
Companies such as Facebook, Twitter, and LinkedIn hold the "master copy" of social graph data in persistent storage. But does that mean that these companies truly "own" it?
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
Reinforcing existing preferences and biases is a concern, but truly personalized search will revolutionize the way people interact with the online world.
Looking to gain insight into real-time trending topics? Here's how you can use a real-time trending feature to track the development of different stories over a 24-hour period.
What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we say that a set of search results is good?
What's the real-time Web all about, how does real-time search fit in, and why should you care?