Nathan Linnell

Nathan Linnell

Director of Analytics

Social Snap

Articles by Nathan Linnell

2 Deceiving Facebook Insights Metrics


Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook provides.

How to Analyze Facebook Page Posts


Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the impact that the content put out on your brand's Facebook page has on your audience.