Director of Analytics
Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook provides.
Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are measuring results as accurately as possible. Here's how to justify – with data – the impact that social media has on content marketing.
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the impact that the content put out on your brand's Facebook page has on your audience.
Social media data analysis should focus on understanding the relationships your brand has with individuals and how these relationships have grown over time. Learn how your brand can gather the needed data to conduct analysis at the individual level.
When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a whole new realm of insights that can help shape how you engage and more importantly how you engage with different individuals.
To seriously understand the business value of building and engaging with your Facebook audience, knowing who likes your Page is a critical first step in connecting your audience and your customer list to gain incredibly powerful insights.
Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven’t already stopped using the deprecated metrics, you probably have your work cut out for you to quickly get the updates in place.
To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if not impossible) to collect accurate campaign data that will allow for analysis and optimization.
A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required.
A new feature in Google Analytics, combined with some customization to your Google Analytics tracking and diligent work on the part of your social media marketing team, will help you calculate the ROI of your social media efforts.
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating the elusive social media ROI. What is Google Analytics Multi-Channel Funnels? This new fe…
Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies.
Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media.
Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available.
A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts.
After defining your social media goals and objectives, you need to begin to understand what it will take to meet them. Here's how to create a model that will help lead you to social media success.
With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success.
Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation.
Steps marketers should take to gain influencer status in social media channels.
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series.
