Nathan Linnell

Nathan Linnell

Director of Analytics

Social Snap

Nathan Linnell is the Director of Analytics at Social Snap, an integrated social media measurement and analytics product.  He has focused his career in the field of analytics, particularly in integrated analytics and applying metrics toward business solutions. Since Nathan became involved in digital marketing, he has incessantly focused on utilizing the vast amount of available data to make data driven decisions that help boost the performance of online marketing campaigns, PPC and SEO efforts, Web site performance, and social media programs.

Nathan’s expertise covers a wide spectrum of analytics including Google Analytics and other site metric system, social media metrics, PPC, and more. Nathan has helped a wide range of organizations to improve their business performance through analytics from small startups to large organizations spending millions of dollars per month on digital marketing.

Articles by Nathan Linnell

2 Deceiving Facebook Insights Metrics


Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook provides.

How to Analyze Facebook Page Posts


Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the impact that the content put out on your brand's Facebook page has on your audience.