SEO News

Nathan Linnell

Nathan Linnell

Director of Analytics

Social Snap

Nathan Linnell is the Director of Analytics at Social Snap, an integrated social media measurement and analytics product.  He has focused his career in the field of analytics, particularly in integrated analytics and applying metrics toward business solutions. Since Nathan became involved in digital marketing, he has incessantly focused on utilizing the vast amount of available data to make data driven decisions that help boost the performance of online marketing campaigns, PPC and SEO efforts, Web site performance, and social media programs.

Nathan’s expertise covers a wide spectrum of analytics including Google Analytics and other site metric system, social media metrics, PPC, and more. Nathan has helped a wide range of organizations to improve their business performance through analytics from small startups to large organizations spending millions of dollars per month on digital marketing.

Articles by Nathan Linnell

  1. 2 Deceiving Facebook Insights Metrics

    Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook provides.

  2. How to Measure the Social Success of Content Marketing

    Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are measuring results as accurately as possible. Here's how to justify – with data – the impact that social media has on content marketing.

  3. How to Analyze Facebook Page Posts

    Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the impact that the content put out on your brand's Facebook page has on your audience.

  4. Create a Robust Landing Page Testing Strategy

    A well thought out landing page testing strategy should be at the core of all digital marketing campaigns. It can be a bit of work, but the opportunity to deliver significantly better results more than makes up for the effort required.

  5. The Social Media ROI Conundrum

    Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media.

  6. It's Time for True Social Media Analytics

    A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts.

  7. Building a Social Media Predictive Model

    After defining your social media goals and objectives, you need to begin to understand what it will take to meet them. Here's how to create a model that will help lead you to social media success.