SEO News

Simon Heseltine

Simon Heseltine

Director of Search Engine Optimization

AOL

Articles by Simon Heseltine

  1. Social Media in the NFL

    Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League.

  2. The 10 Step Site Migration Process

    Don't lose rankings and traffic levels when a website moves or shuts down. Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site.

  3. SEO Talk: Gospel or Hearsay?

    Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said -- and don't take anything as gospel.

  4. The Free Tool Dilemma

    When evaluating search tools, there are many considerations before deciding on whether to use a free tool, pay for a tool, or create a tool in-house.