Director of Search Engine Optimization
Are you suffering from incorrect use of the canonical tag? Infinite or multiple redirects? Using 302 instead of 301? Are you linking to a non-canonical form of a URL? Here's what to look for, and a couple tools to help you diagnose these issues.
Several Search Engine Watch authors have broached the topic of community engagement, whether it’s on understanding your social consumer engagement scenario or on the metrics involved in measuring your community engagement, but are you actual…
Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect form of your website's URL.
Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars.
The best in-house SEO team structure is one that meets your organizational needs and helps you achieve your business goals. Here are some benefits and drawbacks of six possible configurations.
Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals.
Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.
If you're responsible for a site, and you think you may have page load time issues, here are some tools to get your site performance up to speed.
Don't break out the eggnog just yet. Your competition won't wait until January to figure out their 2011 strategies, and neither should you.
Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League.
Don't lose rankings and traffic levels when a website moves or shuts down. Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site.
How we redesigned and optimized a sports website's team and player pages to gain better coverage in the SERPs.
Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said -- and don't take anything as gospel.
Projections and predictions play a huge part in search marketing, but don't rely on an oracle octopus for your online marketing strategy.
To become a successful in-house SEO, these presentation skills are vital to getting buy-in for your ideas within your organization.
The tools that search engines provide give you more information about what theyreally like, and can help you reach your SEO goals.
Data from April suggests maybe sites don't need to be as beholden to the big three search engines as we may think.
When evaluating search tools, there are many considerations before deciding on whether to use a free tool, pay for a tool, or create a tool in-house.
A look at some free real time search tools that anyone can access and use.
