SEO News

Simon Heseltine

Simon Heseltine

Director of Search Engine Optimization

AOL

Articles by Simon Heseltine

  1. This is ABUSE: How Search Can Help Prevent Date Rape

    The “This is ABUSE” campaign targets physical and mental abuse, with the two most harrowing videos addressing date rape. Using search as part of this campaign makes sense, but do Google's search results prove helpful for those seeking help?

  2. SEO: A Force for Good

    Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for. The more optimized and targeted a website becomes, the greater the chance a potential customers will find it.

  3. SEO Christmas Wish List

    Being a good SEO, there are a few things I’d like to ask for – for all the boys and girls out there in the big wide world of SEO. Like, can we have our Google keyword data back? Ooh, and some new toys to make our jobs easier? And more budget…

  4. Strange Encounters of the SEO Kind

    This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in traffic/rankings, or a seemingly random selection of pages not appearing in the index.

  5. Getting Social Traffic on the SERPs Without SEO

    Google and Bing are trying to figure out the best ways to show social results in search results. Personalization and real-time results are two ways social can drive organic traffic to your site outside of links being retweeted or publicly shared.

  6. Was the Google Panda 2.5 Panic Warranted?

    Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own brands because they were the ones that had seen the biggest jump in an “SEO visibility” metric, may not be accurate.

  7. SEO From Inception: The Dream is Real

    SEO needs to be part of the overall strategy from the start of a project through to and beyond the implementation phase. This doesn’t happen in all organizations, though. The trick is how to get that to actually happen. Here are five ideas.

  8. How to Identify & Fix 5 Common Redirect Issues

    Are you suffering from incorrect use of the canonical tag? Infinite or multiple redirects? Using 302 instead of 301? Are you linking to a non-canonical form of a URL? Here's what to look for, and a couple tools to help you diagnose these issues.

  9. Community Engagement & 43,000 Cookie Monsters

    Several Search Engine Watch authors have broached the topic of community engagement, whether it’s on understanding your social consumer engagement scenario or on the metrics involved in measuring your community engagement, but are you actual…