Simon Heseltine

Simon Heseltine

Director of Search Engine Optimization

AOL

Articles by Simon Heseltine

The 10 Step Site Migration Process

Don't lose rankings and traffic levels when a website moves or shuts down. Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site.

SEO Talk: Gospel or Hearsay?

Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said -- and don't take anything as gospel.

The Free Tool Dilemma

When evaluating search tools, there are many considerations before deciding on whether to use a free tool, pay for a tool, or create a tool in-house.