While it’s great to focus on new and exciting projects to expand your marketing reach, every now and again it’s important to take a fresh look at your website. Is your site buried with junk? Evaluate what junk you’ve accumulated and clean house now!
Articles by Simon Heseltine
The “This is ABUSE” campaign targets physical and mental abuse, with the two most harrowing videos addressing date rape. Using search as part of this campaign makes sense, but do Google's search results prove helpful for those seeking help?
Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for. The more optimized and targeted a website becomes, the greater the chance a potential customers will find it.
Like other candidates in 2012 Republican State Senator, Deb Fischer, has a professional looking website touting her views and abilities. Except it's been hacked. Here are some tips to fix it that may come in handy for you too.
Being a good SEO, there are a few things I’d like to ask for – for all the boys and girls out there in the big wide world of SEO. Like, can we have our Google keyword data back? Ooh, and some new toys to make our jobs easier? And more budget…
This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in traffic/rankings, or a seemingly random selection of pages not appearing in the index.
SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions.
Google and Bing are trying to figure out the best ways to show social results in search results. Personalization and real-time results are two ways social can drive organic traffic to your site outside of links being retweeted or publicly shared.
Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own brands because they were the ones that had seen the biggest jump in an “SEO visibility” metric, may not be accurate.
On Jan 12, 2012, ICANN opens applications for bidding on new gTLDs for an “established corporation, organization, or institution in good standing." What will this mean to SEO and reputation management as the market is flooded with new domains?
SEO needs to be part of the overall strategy from the start of a project through to and beyond the implementation phase. This doesn’t happen in all organizations, though. The trick is how to get that to actually happen. Here are five ideas.
Sometimes the best time to grab traffic, rankings, and customers from your competition is when they screw up. Keep an eye on your competitors and be ready to pounce when they mess up. But just remember: they’ll also be watching you for missteps.
Are you suffering from incorrect use of the canonical tag? Infinite or multiple redirects? Using 302 instead of 301? Are you linking to a non-canonical form of a URL? Here's what to look for, and a couple tools to help you diagnose these issues.
Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect form of your website's URL.
Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars.
The best in-house SEO team structure is one that meets your organizational needs and helps you achieve your business goals. Here are some benefits and drawbacks of six possible configurations.
Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals.
Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.
If you're responsible for a site, and you think you may have page load time issues, here are some tools to get your site performance up to speed.