Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up.
Articles by Simon Heseltine
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.
Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters.
It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these on another human being, unless you're overheating and in dire need of a drink thrown in your face.
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.
Quality writing is a key ingredient in any blog post, but what do you write about when you feel like you've run out of things to say? Try one of these ten types of blog posts to get your creativity going and offer something useful for your readers.
Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise: the Doctor's mortal enemy, the evil Daleks have stolen the Google logo, and it's up to the Doctor, to Save The Day.
We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and others have said if they lived in the era of online marketing, Google, Twitter, and Facebook? Here's a guess...
Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship hoops. And you can now embed Google+ posts on your blogging platform of choice.
A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining "The Perfect Comment".
A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different sports represented – cricket, Formula 1 Racing, NFL, NBA and soccer, with the top five spots taken by soccer clubs.
As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids in Stanford started their BackRub service. And who better to help us out than the Greatest Living American – Stephen Colbert.
We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.
Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own forehead.
If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting for the next algorithmic smackdown to kill your site dead in the water. And it makes your brand look cheap and tacky.
Whether your want to make a name for yourself or company by wowing an audience of your peers, or generate leads, before you get there you need to be accepted. Here's how to prepare and excel when speaking at a search or social conference.
All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a “once and done” process. Umm, not quite. In-house SEO can be a myth-tifying world. Let’s talk solutions.
In this Q&A, two in-house SEO practitioners share their take on SEO from their perspective: in-house versus agency, challenges, skills needed, tips for new in-house SEOs, and what big industry changes we can expect in the next six months.
What does a 49-year-old television show about a time traveling alien with a British accent have to do with search marketing? There are several surprising similarities, such as the importance of using the right tools and always having a plan.