Director of Search Engine Optimization
Like other candidates in 2012 Republican State Senator, Deb Fischer, has a professional looking website touting her views and abilities. Except it's been hacked. Here are some tips to fix it that may come in handy for you too.
Being a good SEO, there are a few things I’d like to ask for – for all the boys and girls out there in the big wide world of SEO. Like, can we have our Google keyword data back? Ooh, and some new toys to make our jobs easier? And more budget…
This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in traffic/rankings, or a seemingly random selection of pages not appearing in the index.
SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic, look at your analytics, data, and trends, and make informed decisions, not knee-jerk reactions.
Google and Bing are trying to figure out the best ways to show social results in search results. Personalization and real-time results are two ways social can drive organic traffic to your site outside of links being retweeted or publicly shared.
Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own brands because they were the ones that had seen the biggest jump in an “SEO visibility” metric, may not be accurate.
On Jan 12, 2012, ICANN opens applications for bidding on new gTLDs for an “established corporation, organization, or institution in good standing." What will this mean to SEO and reputation management as the market is flooded with new domains?
SEO needs to be part of the overall strategy from the start of a project through to and beyond the implementation phase. This doesn’t happen in all organizations, though. The trick is how to get that to actually happen. Here are five ideas.
Sometimes the best time to grab traffic, rankings, and customers from your competition is when they screw up. Keep an eye on your competitors and be ready to pounce when they mess up. But just remember: they’ll also be watching you for missteps.
Are you suffering from incorrect use of the canonical tag? Infinite or multiple redirects? Using 302 instead of 301? Are you linking to a non-canonical form of a URL? Here's what to look for, and a couple tools to help you diagnose these issues.
Several Search Engine Watch authors have broached the topic of community engagement, whether it’s on understanding your social consumer engagement scenario or on the metrics involved in measuring your community engagement, but are you actual…
Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect form of your website's URL.
Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars.
The best in-house SEO team structure is one that meets your organizational needs and helps you achieve your business goals. Here are some benefits and drawbacks of six possible configurations.
Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals.
Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.
If you're responsible for a site, and you think you may have page load time issues, here are some tools to get your site performance up to speed.
Don't break out the eggnog just yet. Your competition won't wait until January to figure out their 2011 strategies, and neither should you.
Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League.
Don't lose rankings and traffic levels when a website moves or shuts down. Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site.
