While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad extensions.
Articles by Manny Rivas
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube.
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk. Here's how.
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the spike strip. This post will examine the highlights of the AdWords for Video platform as well as where it falls short.
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy. From icky peccadilloes to obvious winners, this post shares eye-catching Facebook ads from the last few months, as well as the reasons why.
Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn. Additionally, it offers identifying lists upon lists of organizations, businesses, associations, schools, and more.
Ways to locate active YouTube members who are a part of your target audience using YouTube comment search.
How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad buys, to Facebook paid ads and advising venues for engagement.
The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement.